After this early campaign tightening, the two-party preferred gap between the two major parties is closer than it has been for six months.
On primary votes, a shift in voters’ support is more pronounced.
The Coalition’s primary is up by three percentage points to 35.5 per cent; Labor’s is down by one percentage point to 35 per cent.
That makes for a slight but sudden crossover many months since late last year’s strong poll lead was first established by Labor over the Coalition.
The Coalition’s rising primary share in this poll matches exactly a corresponding fall in Labor’s primary share the week before.
This is the first poll to have the Coalition in front on primary votes for essentially half a year.
The shift shows how decisive moments on the campaign trail can be for changing voters’ minds.
Roy Morgan chief executive Michele Levin said a flubbed question on the cash rate took only to a few seconds to play out but more than enough time for a voter’s hesitation about Labor’s approach to economic management to crystallise.
“The media commentary around Mr Albanese’s ‘gaffe’ highlighted the fears many Australians have about the ALP’s ability to manage the economy,” Ms Levine said.
“Australians have consistently regarded the LNP as better economic managers than the ALP.”
The Greens, by contrast, benefitted from some time on centre stage.
The party is riding high after it absorbed the fall in Labor’s primary support and change to add 1.5 points to its vote share of 14 per cent, putting them in their best position since the last election.
Perhaps part of that improvement can be put down to an assured and substantial leader’s address by Adam Bandt at the National Press Club bursting with new and costed policies. But his biggest moment of mass appeal came as he skilfully dismissed another gotcha question from the gallery.
“Mr Bandt told the journalist to ‘Google it, mate’ – and this strategy appears to have paid off,” Ms Levine said.
“It appears some ALP voters frustrated with Albanese’s lack of knowledge concerning interest rates and unemployment decided instead to switch their vote to the Greens.”
The Greens estimated primary vote share is an advance of what the party netted at the last election. Labor’s is marginally better than at its last showing but below a healthy level; and for the coalition, almost six points off the surprise show of support that returned it to power last time.
The weak primary figures are likely to heighten speculation that voters could deliver a hung parliament at the May poll.
Support for independent candidates is a potential wild card in inner-city seats such as Wentworth and Goldstein where MPs face challenges. But national measures in support for independents are not designed to capture the relatively smaller shifts that will determined seat-by-seat contests.
Campaign momentum switched to the Coalition after Mr Albanese could not answer questions about key economic indicators, including the unemployment rate, at the outset of campaigning last Monday.
xjmtzywThe lapse was the basis for further and persistent questioning of Labor’s economic management which greatly influenced media coverage, something critics sought to use to frame the entire election.
