How much Americans are planning to spend on Valentine's Day

While you can't put a price>What people are buying for Valentine's Day

Of those that plan to celebrate Valentine's Day, their spending plans most commonly include buying candy (56%), greeting cards (40%), flowers (37%) and jewelry (22%), the NRF survey says.

If you're planning to go out for Valentine's Day, you might want to make dinner or theater reservations now. Nearly a third of respondents say they were planning an "evening out," which is near pre-pandemic levels, according to the NRF. 

This jibes with 41% of respondents saying they would like "gifts of experience" this year, for things like concerts or sporting events, which again, matches pre-pandemic demand, as measured in previous versions of the NRF survey. 

Nearly a third of participating respondents also say they're somewhat likely to incur credit card debt due to Valentine's Day spending. Perhaps suggesting that love is blind in more ways than one, 43% of those respondents say they'll hide the debt from their partner.