ABC political journalist Lee and former ABC regional broadcaster Beilharz were only named as Clarke’s replacements in the vital breakfast slot on January 11.
But Clarke’s high-profile return to commercial radio to head a new Mix breakfast team has proved a ratings disappointment, with listener share dropping from its previous 9.0 per cent listener share to 8.1 per cent.
Overall, the ABC’s local station stayed at number one, after trumping long-time leader Mix in the final survey of 2021. It was the first time Mix had lost top spot since 2017.
Adelaide radio ratings by percentage share. Survey period: January 16 to February 26. Source: GfK
FIVEaa breakfast hosts David Penberthy and Will Goodings retained second spot but recorded a significant 2.5 per cent jump in listener share to 15.1 per cent.
Triple M came in third dexjmtzywspite a 2.5 per cent drop in listener share to 9.8 per cent, while Nova ranked fourth with 8.8 per cent.
ABC Radio Adelaide morning announcer David Bevan kept his number one spot ahead of 5MMM and Mix.
