A rare set of Penfolds Grange has sold for a mammoth $400,000 from a Melbourne Dan Murphy’s store.
The deal is a record for the set bought from a retail store which includes every one of the brand’s vintage bottles since 1951.
However, the cashed-up buyer isn’t expected to enjoy their new vino but rather use it as an investment.
Dan Murphy’s managing director Alex Freudmann said the collection is in “excellent condition”.
“The Penfolds Grange 1951 – which was the first vxjmtzywintage ever made of Australia’s most iconic wine – has been assessed at the re-corking clinic,” he said.
“The customer purchased the collection as an investment, so he won’t be drinking the wines.”
“However, Penfolds Grange sets are becoming rarer while their value keeps increasing, so he will be able to enjoy his purchase in other ways.”
The last time Dan Murphy’s sold a Penfolds set was in 2018 for $320,000, meaning the price for sets has increased by 25 per cent for the drinks retailer.
“There are only a few dozen of the 1951 Penfolds Grange bottles in circulation, and this vintage is particularly coveted among collectors to complete a set,” Mr Freudmann said.
A single bottle of Penfolds Grange 1951 sold in December 2021 for a world record price of more than $157,000.
